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Top Swiss standards |
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Hygint
is a pharmaceutical and healthcare firm, operates
in; Egypt, Middle East, Gulf region and Levant.
Our Values
Integrity:
We embrace truthfulness and trust, and we treat
everyone with dignity and respect. We are personally
accountable for the highest standards of behavior,
including honesty and fairness in all aspects of our
work.
Quality:
Our products and services are "best in class" in
terms of value received for money paid. We will deliver
excellence, strive for continuous improvement and
respond vigorously to change.
Customer
Satisfaction: We are dedicated to satisfying our
customers by
listening to their requests and understanding
their expectations. We strive to exceed their
expectations in all aspects through our products.
The
global Pharmaceutical industry, has witnessed tremendous changes in its
operational success formula, from launching new products to declining pipelines,
from increasing more sales force to diminished ROI on adding more rep.
equivalence, complication in regulatory issues and from increasing inflation to
significant pressure for price reduction. Companies yet have not only to cope
with such restraining changes but also to maintain growth and bottom line.
Hygint was able to tackle
as we have been in
the healthcare marketing and communication with
major markets in the Middle East region and have thus acquired an extensive
expertise in such a very high challenging market, we have different
opportunities and export options to meet with the reshaped market environments.
Nutrition line as non priced give Hygint the opportunity to kick off strongly
and to grow more the any of benchmarks.
Hygint is marketing driven company
inaugurated in early 2008 by Swiss consultancy and national healthcare
professionals to apply Swiss standards
Hygint start activities by 2010 export to international
markets
By early 2011 Hygint penetrate Egypt as national
market
Phases of marketing activities:
First phase: Highly penetrating and expandable brand
(Sweetal line) Second phase: Unique brand
(Pravotin) Third phase: Highly efficient
and affordable pharmaceuticals brands
Hygint
as a brand & logo comes from Greek myth
It all
started with Asclepius. According to Greek myth, he was the son
of the God Apollo and the woman Coronis. When Apollo found out
that Coronis had been unfaithful (even while carrying his
child), he sent his twin sister Artemis to kill her.
However as
Coronis was burning on her funeral pyre, Apollo took pity on his
unborn son and snatched Asclepius from her womb. He then sent
his son to the wise centaur Cheiron who taught him the art of
healing.
Asclepius
learnt all about surgery, the use of drugs, love potions and
incantations. Some myths tell us that he discovered medicine by
watching as one snake used herbs to bring another snake back to
life.
Asclepius
became so skilled that he was even able to bring the dead back
to life, thus challenging the power of the Gods. Furious at him,
the Great God Zeus sent down a thunderbolt to kill him
instantly.
Realizing
that Asclepius had done a lot of good for mankind, Zeus now made
him into a god by transforming him into the constellation
Ophiuchus (the snake-bearer) to shine among the stars for ever.
Asclepius
had six daughters, among them the beautiful Hygeia. She is
usually symbolized by the snake and the medicine bowl together.
Under Hygeia’s power, the venom of the snake is transformed into
powerful medicine to be used in the bowl. This is how we came to
have the symbol of the snake and bowl for modern pharmacies
today.
Snakes have
always fascinated people, and they have been used for worship,
magic potions and medicine. At the same time, they became the
symbol of love, health, disease, medicine and even wisdom.
Asclepius
and Hygeia became powerful figures symbolizing the strength and
importance of medicine. We at Hygint continue to treasure this
dedication to improving people’s health by providing top Swiss
standards medicines at affordable prices.
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Commitment
Believe
Shared values
Communication
Satisfaction |
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